Primary Customer Segments:

1. Managed Service Providers (MSPs) – Small to mid-sized MSPs that offer IT services but lack cybersecurity leadership or structured security programs.

2. Managed Security Service Providers (MSSPs) – MSSPs looking to expand their cybersecurity offerings with a structured vCISO service.

3. Small & Midsize Businesses (SMBs) – Companies that rely on MSPs for IT support and need guidance in security strategy, compliance, and risk management.

Customer Pain Points:

✅ Lack of Cybersecurity Leadership – MSPs struggle to provide security leadership and strategy to their clients beyond basic tools (e.g., antivirus, firewalls).
✅ Compliance & Regulatory Challenges – Clients require compliance with frameworks like CIS v8.1, NIST CSF, CMMC, SOC 2, or HIPAA, but MSPs lack expertise.
✅ Revenue & Service Expansion Needs – MSPs want to differentiate their services, increase recurring revenue, and offer cybersecurity consulting.
✅ Security Program Development – SMB clients need structured security programs but lack internal expertise or budget for a full-time CISO.
✅ Risk & Incident Management – MSPs need a clear process for risk assessments, security policies, and incident response planning.

Ideal Customer Characteristics:

📌 MSP Size: 10-100 employees, $1M–$10M in revenue, serving 25-200 SMB clients.
📌 MSSP Size: 10-250 employees, $2M–$50M in revenue, offering security services but needing vCISO leadership.
📌 SMBs (End Clients): 50–500 employees, in regulated industries (Healthcare, Finance, Legal, Manufacturing, etc.).

Key Decision Makers:

👨‍💼 MSP Owners & CEOs – Looking to enhance service offerings and drive revenue.
🛠️ IT Directors & CTOs – Need security expertise to augment their IT team.
🔐 CISOs or Security Managers (at larger firms) – Seeking vCISO collaboration for strategic security initiatives.

Primary Needs & Motivations:

✅ Outsourced Security Leadership: MSPs & SMBs need expert guidance without hiring a full-time CISO.

✅ Integrated IT & Cybersecurity Management: Combining ITIL-based operations with cybersecurity best practices.

✅ Recurring Revenue Models: MSPs want to resell or white-label vCISO services to their clients.

✅ Compliance & Risk Management: Ensuring clients meet industry regulations with structured security frameworks.

TRIAD Value Proposition:

✅ Structured vCISO Service Plans: Essential, Intermediate, and Advanced plans aligned with CIS v8.1 & NIST CSF.
✅ Integrated IT & Security Management: Combining IT operations (ITIL 4) with cybersecurity oversight.
✅ Flexible MSP Partner Programs: Revenue-sharing options and sales incentives for MSPs.
✅ Custom Security Roadmaps: Helping SMBs and MSPs build long-term cybersecurity strategies.
✅ Risk & Compliance Expertise: Providing frameworks, policies, and compliance assessments.